Beauty & skincare
Vichy’s 2023 Surge: How a Premium Skincare Brand Outpaced a Stagnant Beauty Market
When most beauty houses were scrambling to claw out a fraction of a percent in 2023, Vichy sprinted ahead, posting a 28 percent jump in revenue. The story reads less like a lucky break and more like a masterclass in aligning scientific credibility, premium pricing, and digital reach. As I